1. Introduction

Xinjiang Tianhe Xinmeng Trading Co., Ltd (“we,” “our,” or “Company”) operates this website and is committed to protecting the privacy and personal information of visitors and users (“you,” “your”). This Privacy Policy describes what information we collect, how we use and store it, with whom we share it, and your rights regarding your personal data. By accessing or using our website, you agree to the terms of this Privacy Policy and consent to our processing of your information as described herein.

2. Scope

This Privacy Policy applies to all personal information collected or processed when you browse, register, place orders, make inquiries, or otherwise interact with our website or related services. It does not apply to information collected via third-party sites or services not controlled by us, except as described below.

3. Information We Collect

3.1 Information You Provide

  • Account and Registration Data: When you register or create an account, you may provide name, email address, password, phone number, and other required details.
  • Order and Transaction Data: When placing an order, you supply shipping address, billing address, recipient name, contact number, and payment-related details. Note: sensitive payment credentials (e.g., full credit card numbers) are processed by third-party payment providers; we retain order IDs, transaction references, and payment status as needed.
  • User Interactions: Comments, reviews, inquiries, customer service communications, feedback, or other content you submit through forms, chat, email, or phone.
  • Marketing Participation Data: Information you provide when participating in promotions, newsletters, surveys, or events, including your preferences.
  • Customer Service Records: Records of communications via email, phone, or live chat, including any information you volunteer.

3.2 Automatically Collected Data

  • Log Data: IP address, browser type and version, operating system, pages visited, timestamps, clickstream data, referring URLs, and other usage metrics, collected via server logs.
  • Device and Location Data: Device model, OS version, language settings, and approximate location inferred from IP address. Accurate geolocation is collected only if you grant permission and when necessary for service (e.g., delivery estimation).
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tools to maintain session state, remember preferences, analyze traffic, and personalize your experience. You may manage or disable cookies via browser settings, but doing so may impair certain features.

4. How We Use Your Information

We process your personal information for purposes including but not limited to:

  • Account Management: To verify identity, manage your user account, authenticate logins, and provide account-related notifications.
  • Order Fulfillment and Customer Service: To process orders, arrange shipping, handle returns or refunds, respond to inquiries, and provide after-sales support.
  • Payment Processing: To coordinate with third-party payment providers, record transaction references, and handle refunds. We do not store full payment card data on our servers.
  • Personalization and Recommendations: To tailor product recommendations, content, and promotions based on your browsing and purchase history, subject to your consent.
  • Marketing and Promotions: To send newsletters, promotional offers, and updates via email, SMS, or other channels, only if you opt in or where permitted by law. You may unsubscribe at any time.
  • Analytics and Site Improvement: To analyze website performance, user behavior, and trends, so we can improve functionality, design, and user experience.
  • Security and Fraud Prevention: To detect and prevent unauthorized or fraudulent activities, protect your account and our platform, and comply with security standards.
  • Legal Compliance and Dispute Resolution: To comply with applicable laws and regulations (e.g., PRC Personal Information Protection Law, Cybersecurity Law), respond to lawful requests by authorities, and enforce our terms of service or defend against claims.
  • Other Purposes with Consent: Any additional purposes for which we obtain your explicit consent at the time of collection.

5. Data Storage and Retention

  • Storage Location: Personal data is stored on secure servers managed by us or our trusted service providers (e.g., cloud hosting, data centers) within jurisdictions compliant with applicable Chinese laws. Third-party processors (e.g., payment gateways, logistics partners) also store and process data as necessary.
  • Retention Period: We retain personal information only as long as necessary to fulfill the purposes described above, or as required by applicable laws (e.g., tax, accounting, consumer protection). When data is no longer needed, we will delete it or anonymize it in a secure manner.
  • Account Deletion: If you request account deletion, we will remove or anonymize your personal data unless retention is required for legal obligations or dispute resolution. You may contact us to exercise deletion rights (see Section 10).

6. Sharing and Disclosure

We do not sell or rent your personal data. We may share or disclose your information in the following circumstances:

  • Service Providers and Partners: With trusted third parties performing services on our behalf (e.g., payment processors, shipping companies, IT service providers, analytics services, marketing platforms). They are authorized to use data only to provide services to us and must protect data in accordance with this Policy and contractual obligations.
  • Legal Requirements: When required by law, regulation, judicial or administrative order, or governmental request, including cooperating with law enforcement or regulatory investigations.
  • Protection of Rights: To protect the rights, property, or safety of our company, users, or others, including investigating potential violations of our Terms of Service.
  • Business Transfers: In connection with a merger, acquisition, restructuring, or sale of assets, provided that the receiving entity agrees to abide by this Privacy Policy or a compatible policy.
  • Consent: For any other purpose with your explicit consent, where you are informed of the sharing and agree to it.

7. Cookies and Tracking Technologies

  • Purpose: Cookies help remember your login status, preferences, shopping cart contents, and enable analytics for site optimization.
  • Control: You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality (e.g., inability to stay logged in or receive personalized recommendations).
  • Third-Party Cookies: We may allow third-party analytics or advertising partners to place cookies. Their practices are governed by their own policies; we recommend reviewing those if you are concerned.

8. Data Security

We implement technical and organizational measures to protect personal data:

  • Encryption: Use HTTPS/TLS for data in transit. Sensitive information in storage is encrypted or securely isolated.
  • Access Control: Strict access controls ensure only authorized personnel can access personal data; regular audits and monitoring are performed.
  • Secure Infrastructure: Firewalls, intrusion detection/prevention systems, and regular vulnerability assessments help protect our servers and applications.
  • Incident Response: We maintain an incident response plan. In the event of a data breach, we will promptly investigate, mitigate impacts, notify affected users and authorities as required by law.
  • Employee Training: Staff handling personal data receive regular training on privacy and security best practices and are bound by confidentiality agreements.

9. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal data from a minor without parental consent, we will take steps to delete such data promptly. Parents or guardians who believe their child’s personal data has been collected may contact us to request deletion.

10. Your Rights

Under applicable laws (including PRC Personal Information Protection Law), you have rights regarding your personal data:

  • Access and Correction: You may request to access or correct inaccurate personal information we hold about you.
  • Deletion: Subject to legal and contractual retention requirements, you may request deletion of your personal data.
  • Withdrawal of Consent: Where processing is based on consent, you can withdraw consent at any time for future processing. Withdrawal will not affect processing already carried out prior to withdrawal.
  • Restriction or Object to Processing: You may request restriction of certain processing or object to processing based on legitimate interests, to the extent permitted by law.
  • Portability: Where technically feasible, you may request your data in a structured, commonly used, machine-readable format.
  • Complaint: You may lodge a complaint with us or relevant supervisory authorities if you believe our processing violates applicable law.

To exercise these rights, please contact us as detailed in Section 12. We will respond within a reasonable timeframe in line with legal requirements.

11. Policy Updates

We may update this Privacy Policy due to changes in legislation, business practices, or service offerings. We will post the revised policy on our website with a new “Effective Date” and, if changes are significant, provide a notice (e.g., via email or site banner). Continued use of our services after the Effective Date indicates your acceptance of the updated policy.

12. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact:

  • Company Name: Xinjiang Tianhe Xinmeng Trading Co., Ltd
  • Address: Shop 2B-180, Silk Road Cultural Commodity City, Minhu District, Baktukou Bank, Tacheng City, Tacheng Prefecture, Xinjiang, China
  • Email: ntenda@tianhexinmeng.site
  • Phone: +86 17754008367